Is Dunkin’ Donuts Tasteless?
I’m not referring to their coffee, but to the latest shot across the bow in their anti-Starbucks marketing campaign.
Taste comparisons against Starbucks are one thing, no pun intented this time, but this t-shirt I saw being sold at a local Dunkin’ Donuts really made them look like a petty second-place competitor.
If they were trying to look hip, I think they certainly fell short.
As far as their Starbucks taste comparison was concerned, I really didn’t think that any Starbucks drinkers were swayed by the statistics they presented that more people preferred Dunkin’ Donuts coffee over Starbucks. They are distinctly different and if you prefer the bolder taste of Starbucks, then DD will taste watered down and a commercial isn’t going to change your preference.
However, if they were trying to make Dunkin’ Donuts fans feel better about their choice, then perhaps the campaign made sense. Apparently, the next step would be to deal with the fact that DD is not as hip a brand as Starbucks, and I would imagine this t-shirt is their attempt to try and change that. I just think it seems more foolish than hip. Any thoughts?
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July 14th, 2009 at 5:45 PM
I think the t-shirt is, what it is. A little funny.
Personally, I have no idea how anybody drinks Starbucks coffee. Even with the mild roast there isn’t enough half-half and equal on the planet to make it palatable.
Is it maybe, just maybe, some people drink Starbucks coffee, because of the more “hip” conotation, than drinking from a DD cup, but really deep down, they think it tastes like drek, um, I mean, mud.
I have a friend that I go away with, and every morning we go for a coffee in the morning, and sure enough, I end up in a Starbucks, overpaying for a cup of coffee that I hate, taking 2 sips, and throwing in the garbage:(