I had the pleasure of attending ProductCamp in New York City this past weekend and was blown away by the opening keynote by Kodak’s Chief Marketing Officer Jeffrey Hayzlett, who you may have seen featured on Celebrity Apprentice.

A cross between Bill Clinton and Larry the Cable Guy, Hayzlett’s entertaining and informative presentation challenged the audience’s perception of Kodak as a corporate remnant of the analog age.

“You thought they were just hiding out waiting for this digital thing to blow over“

Setting the tone was this corporate video, “Winds of Change,” which starts with a self-deprecating look at Kodak and reveals some fascinating insights into the transformation Kodak has undertaken – where half of the 19 top products, which account for 80% of their current revenue, didn’t exist just two years ago!

If you’re interesting in learning more about ProductCampNYC, you can visit their wiki to find out about upcoming events and to see videos from this past weekend’s sessions as soon as they’re posted.

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