A cross between Bill Clinton and Larry the Cable Guy, Hayzlett’s entertaining and informative presentation challenged the audience’s perception of Kodak as a corporate remnant of the analog age.

Setting the tone was this corporate video, “Winds of Change,” which starts with a self-deprecating look at Kodak and reveals some fascinating insights into the transformation Kodak has undertaken – where half of the 19 top products, which account for 80% of their current revenue, didn’t exist just two years ago!

If you’re interesting in learning more about ProductCampNYC, you can visit their wiki to find out about upcoming events and to see videos from this past weekend’s sessions as soon as they’re posted.

In the spirit of BarCamp, ProductCamp is a collaborative, user organized professional conference focused on Product Management and Marketing topics.  At ProductCamp everyone participates in some manner: presenting, leading a discussion, showcasing a best practice, or sharing their experiences.

ProductCamp is a great opportunity for participants to learn from, teach to, and network with professionals involved in the Product Management, Marketing, and  Development process from the New York City Metro area – and around the world!

Tweet me if you plan on attending!  And if you’re tweeting from the event, be sure to use the hashtag #pcampnyc

Session information
Registration Page

Enjoy!

According to the report, the marketplace is being dictated by consumers, who are using ever-increasing channels and platforms.

In his blog, Guy Kawasaki calls it “a must for people in any Internet business” and shares these excerpts from his favorite parts of the report”:

Trends to Watch

1. Advertisers will turn to “measurability” and “differentiation”
   in the recession.
2. Search will not be immune to the impact of the economy.
3. Social Influence Marketing will go mainstream.
4. Online ad networks will contract; open ad exchanges will expand.
5. This year, mobile will get smarter.
6. Research and measurement will enter the digital age.
7. “Portable” and “beyond-the-browser” opportunities will create new touchpoints for brands and content owners.
8. Going digital will help TV modernize.

Trends in Social Influence Marketing by Shiv Singh

1. Social media usage will result in more influence.
2. The focus will shift to influencers.
3. Top-down branding will experience growing impotence.
4. Social advertising will grow up.
5. The portable social graph will fuel marketing innovation.
6. Not just friends, but friendsters, will start to matter.
7. Social influence research will become more important than social measurement.
8. Marketers will organize around Social Influence Marketing.
9. The intranet will join the Web.
10. Your CEO will join Facebook.

Click here to download a PDF of the report (6.1MB).

Taste comparisons against Starbucks are one thing, no pun intented this time, but this t-shirt I saw being sold at a local Dunkin’ Donuts really made them look like a petty second-place competitor.

If they were trying to look hip, I think they certainly fell short.

As far as their Starbucks taste comparison was concerned, I really didn’t think that any Starbucks drinkers were swayed by the statistics they presented that more people preferred Dunkin’ Donuts coffee over Starbucks.  They are distinctly different and if you prefer the bolder taste of Starbucks, then DD will taste watered down and a commercial isn’t going to change your preference.

However, if they were trying to make Dunkin’ Donuts fans feel better about their choice, then perhaps the campaign made sense.  Apparently, the next step would be to deal with the fact that DD is not as hip a brand as Starbucks, and I would imagine this t-shirt is their attempt to try and change that.  I just think it seems more foolish than hip.  Any thoughts?

Starbucks fan’s can click here for special summer offers from Starbucks!