According to Canaan, this Pitch Book was created to provide entrepreneurs with the “actionable, tactical guidance you need to clearly communicate your business idea“ as well as well as to encourage entrepreneurs to “think through the aspects of your business the same way VC’s will be assessing it.”

They break the presentation down into seven sections:

1. Intro
2. Team
3. Opportunity
4. Solution
5. Competition
6. Business Model and, most important …
7. “The Ask”

For each section, there are bullet-points on what to “Tell Us,” the “Key Objective” of this section of the pitch, and is followed by “Notes” which gives you advice, suggestions and guidance related to that area of the presentation.

In addition to being a helpful tool for entrepreneurs seeking funding, it’s also a great exercise to help you to clarify your business model, goals and objectives.