Is Dunkin’ Donuts Tasteless?
Mar.10, 2009 in
Branding and Marketing
I’m not referring to their coffee, but to the latest shot across the bow in their anti-Starbucks marketing campaign.
Taste comparisons against Starbucks are one thing, no pun intented this time, but this t-shirt I saw being sold at a local Dunkin’ Donuts really made them look like a petty second-place competitor.
If they were trying to [...]

