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	<title>Two Degrees Blog &#187; Jeffrey Hayzlett</title>
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	<description>Technology :: Innovation :: Social Media</description>
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		<title>Kodak&#8217;s Transformation in the Digital Age</title>
		<link>http://blog.colwin.com/index.php/2009/07/20/kodak-cmo-hayzlett-transformation-in-the-digital-age/</link>
		<comments>http://blog.colwin.com/index.php/2009/07/20/kodak-cmo-hayzlett-transformation-in-the-digital-age/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 20:58:50 +0000</pubDate>
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				<category><![CDATA[Branding and Marketing]]></category>
		<category><![CDATA[Conferences and Events]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[#pcampnyc]]></category>
		<category><![CDATA[Eastman Kodak]]></category>
		<category><![CDATA[Jeffrey Hayzlett]]></category>
		<category><![CDATA[ProductCampNYC]]></category>

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		<description><![CDATA[I had the pleasure of attending ProductCamp in New York City this past weekend and was blown away by the opening keynote by Kodak&#8217;s Chief Marketing Officer Jeffrey Hayzlett, who you may have seen featured on Celebrity Apprentice.
A cross between Bill Clinton and Larry the Cable Guy, Hayzlett&#8217;s entertaining and informative presentation challenged the audience&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>I had the pleasure of attending <a id="aptureLink_I6eFrjMwXK" href="../index.php/2009/07/17/dont-miss-productcamp-in-new-york-city-tomorrow-free-registration/">ProductCamp</a> in New York City this past weekend and was blown away by the opening keynote by Kodak&#8217;s Chief Marketing Officer <a id="aptureLink_Ymh0iiTkQc" href="http://www.crunchbase.com/person/jeffrey-hayzlett">Jeffrey Hayzlett</a>, who you may have seen featured on <a id="aptureLink_iTRsWC092J" href="http://www.youtube.com/watch?v=jFRaViN1D90">Celebrity Apprentice</a>.</p>
<p>A cross between Bill Clinton and Larry the Cable Guy, Hayzlett&#8217;s entertaining and informative presentation challenged the audience&#8217;s perception of Kodak as a <a id="aptureLink_JoZGVcewrS" href="http://www.dailyfinance.com/2009/06/05/on-the-brink-kodak/">corporate remnant of the analog age</a>.</p>
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<td style="text-align: right;"><span style="color: #993300;"><span style="font-family: helvetica;"><span style="font-size: medium;"><strong>&#8220;<em>You thought they were just hiding out waiting for this digital thing to blow over</em>&#8220;</strong></span></span></span></td>
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<p>Setting the tone was this corporate video, &#8220;Winds of Change,&#8221; which starts with a self-deprecating look at Kodak and reveals some fascinating insights into the transformation Kodak has undertaken &#8211; where half of the 19 top products, which account for 80% of their current revenue, didn&#8217;t exist just two years ago!</p>
<p><span style="font-size: small;"><span style="color: #333333;"><em>If you&#8217;re interesting in learning more about ProductCampNYC, you can visit their <a id="aptureLink_rAMZRXT0DX" href="http://barcamp.org/ProductCampNYC">wiki</a> to find out about upcoming events and to see videos from this past weekend&#8217;s sessions as soon as they&#8217;re posted.</em></span></span></p>
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