As lines begin to form for the release of the Apple iPhone 3G S tomorrow, it’s a good time to reflect on the dos and don’ts of successful branding and product marketing. I know this video has been around a while, but it’s one of my favorites.
Enjoy!
Razorfish has just released their fifth annual Digital Outlook Report, which explores how to reach consumers in today’s digital media environment.
According to the report, the marketplace is being dictated by consumers, who are using ever-increasing channels and platforms.
In his blog, Guy Kawasaki calls it “a must for people in any Internet business” and shares these [...]
I’m not referring to their coffee, but to the latest shot across the bow in their anti-Starbucks marketing campaign.
Taste comparisons against Starbucks are one thing, no pun intented this time, but this t-shirt I saw being sold at a local Dunkin’ Donuts really made them look like a petty second-place competitor.
If they were trying to [...]
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